Pricing
It's free to get started, with their 'pro offer' starting at around $8 for 1,000 subscribers, which is pretty damn good. One of the cheapest on the market (for the tools that are included)
Ease of USe
I found the whole platform easy to use, with flows, designers and templates all providing a decent selection.
Functionality
There are a lot of tools and features within Moosend, providing a full experience and package for marketers and store owners.
Support