What Is A Bridge Page

When it comes to affiliate marketing, there are a whole host of terms and phrases that can be confusing, or a little confusing. One of them is the term Bridge Page. 

This article will explore exactly what a bridge is, and how they can help your online business. So if you have ever asked the question 'What Is A Bridge Page', you are in the right place. 

Bridge Page Basics And Uses

A bridge page is a form of landing page (though there is a difference) that can help you promote a product, business or opportunity, usually shown after a potential customer has completed an action, such as providing an email or telephone number.

They are usually found between the optin page (or capture page) and the sales page or promotion. But they can also be the first page someone sees after clicking an advert.

They help to keep customers on your site and hopefully convert them into paying or subscribing customers.

There are many different types of bridge pages, but all share the same goal: getting people from one destination to another. This might be from an optin page to a promotion or product offering, or from the homepage to an article.

Bridge Pages can also be a brilliant way for affiliate marketers to add affiliate links to pages that they would usually not be able to do. This is especially true when promoting via social media, which is fairly well known for

The best way to use a bridge page is to think about what you want your customer to do next.

What's the next logical step?

Do you want them to buy something, subscribe to a mailing list or download an ebook?

Once you know what you want your customer to do, it's much easier to create a bridge page that flows naturally.

Different Types Of Bridge Pages

There are many different types of bridge pages, but the most common are:

  • Order Form Bridge Page: They can be used to explain the product they are purchasing or offering to provide more information on an upsell.
  • Download Bridge Page: Used to potentially start to talk about an offer or product, or to explain what the download will be about.
  • Lead Generation Bridge Page: A great way to show a potential customer a product or service after they have provided an email or telephone number. Used to increase authority or the relationship between the marketer and customer.
  • Survey/Quiz Bridge Page: Used to gather feedback from customers, to better understand why they have purchased the product or service before they are taken to the final checkout.

They all have the same use, to give additional information or build trust and confidence with a user, before an offer.

When creating your bridge page, it's important to make sure that the design and copy are in line with the rest of your site. The last thing you want is for potential customers to navigate around your website, sign up to a capture page and then start to see different designs, branding and information.

It's important to keep a consistent look and feel throughout your website.

Why Would You Use A Bridge Page?

There are a few reasons why you might want to use a bridge page:

  • To increase the chances of someone buying or subscribing to something.
  • To keep people on your website for longer, increasing the chances that they will convert.
  • To gather feedback from potential customers before taking them to the final checkout.
  • To increase the relationship and trust between a marketer and customer.

How Do I Create A Bridge Page?

Creating a bridge page is actually much simpler than you might think.

You will usually want some form of funnel building tool or a page builder plugin such as Thrive Architect (if you are using WordPress).

Stand Alone Funnel Builders

There are hundreds of stand-alone funnel creation tools (or landing page builders) that can help build a page. For example, ClickFunnels is one of the most well known, but you can also use free versions like Systeme.io or GrooveFunnels.

Dropfunnels is another stand-alone funnel builder that is built upon the WordPress platform, without requiring you to purchase your own hosting.

WordPress Tools & Themes

You can also find free or premium WordPress themes that will help you to quickly and easily create a landing page, but you will need WordPress installed on hosting.

Some popular WordPress themes for this include:

  • Divi Theme by Elegant Themes
  • Landing Page by StudioPress
  • OptimizePress (which is created by the same team as WPForms)

Page Builders Plugins

If you're looking for more features or want to be able to create custom pages, you might want to consider using a plugin such as:

Personally, I like to use a mixture of Thrive Architect & ClickFunnels. 

Landing Page Builders

If you don't fancy using a full-funnel builder, then you can look at stand-alone page builders such as LeadPages or Unbounce.

These builders allow you to quickly and easily create a landing page without the need for coding or design experience.

You can also use them to A/B test your pages to see which ones convert the best.

Quiz Builders

For those who are trying to build Quiz bridge pages, there are a few quiz builders that can help. One of the most popular is called Quiz and Survey Master, which allows you to quickly create quizzes and surveys for your website.

Once you have created your quiz, it's easy to embed it into any page on your website using a shortcode. This of course may require you to have one of the above builders to embed it.


Lastly, you can also find tools that do everything. A great example is Thrive Suite, which provides a range of plugins and tools that actually allow you to build a variety of bridge pages.

Elements You Will Require

Once you have your tool or plugin, it's simply a case of creating a new page and adding the elements that you need.

Most bridge pages will have some form of a headline, along with an image or video. You will also want to add in some text to explain what the page is about and why someone should click through to the next step.

You can also add in forms, such as lead capture forms or order forms, to help increase the chances of someone buying or subscribing.

Should You Capture Emails Or Information?

Depending on the point in which you add the bridge page, you may find that you may need to capture an email, or a telephone number before passing them to sales page.

A good example of this is if you are using a bridge page to increase the relationship and trust between customer and marketer, or using ads to ask a question or spark debate.

In this case, you might want to capture an email so that you can send them further information or content related to the product or service they are interested in.

You may add the optin page or pop-up at the end of a quiz, or after they have watched a video, afterwards passing them onto the product sales page.

If, on the other hand, you are adding a bridge page after an optin page, then there is very little point in trying to gather more information from them.

Common Mistakes People Make When Creating Bridge Pages

Some common mistakes that bridge pages make are:

  • Not being clear on what the user should do next
  • Being too 'salesy' or pushy
  • Showing different branding or design from the rest of the site
  • Not being consistent between pages in terms of content or their journey.

If you're creating a bridge page, it's important to make sure that you are clear on what you are trying to show the user. This means making sure that your CTA (Call-To-Action) is clear and easy to see.

It should also be consistent with the offer. If you are asking a potential customer about their health or fitness, the product or service that is then offered is in the same niche. There is no point in offering a new kind of coffee to someone if they answered they only drink water or Tea.


Bridge pages are a fantastic way to increase the chances of someone converting on your website. They are easy to create and can be used for a variety of different purposes, such as increasing the trust between customer and business or simply collecting more information about a potential customer.