Dropfunnels vs Clickfunnels

Funnel building has become increasingly popular over the years, with many seeing it as a great way of getting into affiliate marketing. Luckily, there are a lot of funnel builders on the market, as such, we are going to take a look at DropFunnels vs ClickFunnels, as two of the popular ones at the moment.

One of the reason funnel building is in demand at the moment, is that it's relative ease of finding funnels, or landing pages that have been shown to work, and finding a traffic source.

Dropfunnels vs ClickFunnels - Why Are We Comparing Them?

I have said a few times now, but the funnel builder, or landing page market is growing, new ones appear, and even disappear every few months, with a few names staying for longer. 

I am on a mission to compare some of the newer platforms to some of the OG's of the industry to see if the underdogs are worth looking into, or even worth migrating to. 

ClickFunnels has been around for a long time, it has a pretty decent market dominance and I would say a cult like following, with a lot of well known marketers using their platform to sell their products. But, it can also be buggy, slow and even broken at times, with some claiming that updates haven't happened for a while and they got comfortable. 

This is where underdogs or new marketer competitors such as DropFunnels come onto the scene, potentially offering customers a better, or maybe worse experience than those already established brands.  

We will look at the features these two brands offer, including the tools that both platforms offers, integrations and any additional options that they have. 

DropFunnels Overview

They are quite new to the scene, making an entrance around mid 2020, offering an alternative platform to help people build their funnels on.

DropFunnels Logo

Created, and promoted by one of ClickFunnels big affiliates from a few years back, though a few do question some of the guys ethics when it came to funnel building, but as I have no proof or details, I can't really judge, and as such, focus on the platform in front of me. 

The main selling point of DropFunnels is the fact it's built on top of WordPress, meaning it's potentially a lot faster, and lighter than other platforms, plus has the added advantage of being slightly more SEO friendly. 

Features include; 

  • Drag & Drop Page Builders
  • SEO Optimised Pages & Sites
  • Funnel, Pages & Site Builders
  • Membership Sites
  • All In One Hosted WordPress Platform

As you can see, a fairly standard offering, again focusing on the SEO/WordPress or ranking side of things, very much sold as a quicker, faster, better option.

ClickFunnels Overview

I have called ClickFunnels the OG of funnel builder platforms for a while now, and that's because as it stands, it's probably one of the most well-known platforms, with thousands of monthly users and I believe a $1b company, which is pretty impressive. 

Dropfunnels vs Clickfunnels 1 Dropfunnels vs Clickfunnels

ClickFunnels has a number of tools, features and even training that help cement it's legacy. 

  • Drag & Drop Page Builder (Including Templates)
  • Quick and easy to create sales 'funnel' with a number of pages or steps
  • Create each page as you wish, changing layouts, design and imagery
  • Upsell, downsell and cross-sell funnels, 
  • Integrations with other platforms and services
  • Email autoresponder and follow up funnels
  • Training (Free & Paid)

Even though I would say they have a number of staple tools, they are not always 'stable' and this may be one of the areas that may let them down. 

Funnel Overviews

A phrase I have started to use more, and something that I feel is important, is the understanding of how funnels are put together and the flow. 


Each funnel within ClickFunnels has it's own area, and you can see them all in an easy to manage overview. 

The steps themselves are also available to see, though I do say that these can be difficult to actually know what is the next step. 

Just because it's below, doesn't always mean it's the next one. 

ClickFunnels Overview

Each section is of course clear, you can see the name, and you can navigate without any problems, so I can't complain too much with these. 


These guys have a different approach, slightly more cluttered, but they are trying to put a lot more in front of you. They do have more tools, sections and elements to their platform, so I guess it can be difficult to make something look clean. 

DroPFunnels Funnel Overview

But, they do offer a funnel flow overview, you can see every single step and how the funnel will naturally progress for people. For me, that's crucial and inline with other funnel builders that exist now. 

They can be updated to be better named, but you know that these will be Step 1, Step 2 etc and that's the progression. 

Though, not quite a fully mapped out funnel that you can find elsewhere. 

Page Builder Tools

Both platforms have access to a page builder, a tool that lets you produce a funnel, or a landing page, usually in a drag and drop style tool. 

A page builder should be easy to use, quick to complete and it should really come with a number of elements or blocks, to make life a little easier. 


The page builder that DropFunnels use is something that is available across both their funnels and the 'blog' side of the platform.

Though there is a small difference, mainly the fact you are focusing on writing and general readability when it comes to blogging, so really this focus on the landing page or funnel page part of DropFunnels

You can start completely from scratch, but doing so can be a bit of a learning curve, I found it difficult to get landing pages or funnel steps to look decent, though it is a drag and drop, so you can quickly put 4 or 5 things onto the page, move them around and see if something fits together. 

DropFunnels Drag And Drop Modules

You are of course provided with a number of templates, both for the blog pages and landing/funnel pages. Allowing you to set up your sites fairly easily. 

ClickFunnels vs DropFunnels - DropFunnels Page Builder

There are a number of modules that DropFunnels give you, depending on what you are trying to achieve. So you can add checkout sections, comments, text, images, video etc. Pretty much everything you would might need when creating your funnels. 

The snap functionality (the ability to put one module next to another) is pretty good, though I found one or two times it bugged out and threw the module into random places. 

DropFunnels also utilise both left and right side of the platform, meaning you can keep your elements open on the right, and then change the element settings on the right, when you are building sites, you will be amazing how helpful this can be. 

All in all, the actual page builder is decent, though again, can take a while to understand. 


I have used this builder a lot, I have built and used 30 or 40 funnels across the last 4 or so years with varying degrees of success. As with DropFunnels you can start with a blank slate, or a pre-made template. 

DropFunnels vs ClickFunnels - ClickFunnels Page Builder

The page builder itself is a drag and drop style builder, whereby you select an 'element' from the right hand bar and drag it onto the page in a place that makes sense, or looks nice. 

Again if you are starting from scratch, it can be daunting and annoying, as there is usually a lot of grey or white space and it looks difficult to fill in. 

One big problem with the builder is that it's buggy and some of the elements are just, scarce. For example the 'pricing tables' element is just boring. 

ClickFunnels Page Builder

There is just 1 column with some text, and that's it. They have had years to think of something interesting here, but there is nothing, and this is the same for a few of the elements. They are just lacking in any detail or 'fun'. 

Yes you can use templates, or sharefunnels, but ideally you want to be able to create a nice looking funnel or landing page within your style, but ClickFunnels does make it annoying and difficult.  

Addons And Integrations

Having a fancy landing page means nothing if you can't put those leads somewhere, take a payment or provide those people with a webinar etc. 

This is where integrations and addons come into play, it really is vital, especially if you want to use these funnels for something more than looking pretty. 


With a few years under their belt, ClickFunnels have been able to sort out and create API's and connections for a variety of other platforms, programs and products, from email marketing companies such as Aweber or ActiveCampaign, to webinar software such as GoToWebinar.

ClickFunnels Integrations

Overall set up is easy, and integrations are available for every funnel once it has been sorted. 

There is a large number of these integrations, though I have said a few times, especially within the ClickFunnels review that some of the API's are out of date, don't work or have issues. Especially GetResponse, which constantly breaks.


These guys have had less time to get API's set up, but they still seem to have got themselves a few ready and raring to go. From the outset you can add your email marketing platforms such as GetResponse, SendInBlue and ActiveCampaign, so you have the big boys ready and waiting to go. 

If you are someone who needs to take payments, for example you run a membership site or you sell eCommerce products, then you need a payment checkout connection. DropFunnels have integrations with Stripe, PayPal and Authorize.net, so pretty much the same as ClickFunnels

DropFunnels also work with, or has access too ZAPIER, which opens up the opportunity for more integrations and platforms. It is worth keeping in mind that using ZAPIER is another cost. 

Pricing & Options

As these platforms have grown, they have updated their pricing, options and features, which is no real surprise, but it can be hard to keep up with what you get. 

DropFunnels Pricing 

At the time of writing, DropFunnels currently has 3 different payment tiers, or plans that you can choose from. 

The plans are split into Starter, Pro and Agency, each giving access to a different number of domains you can use (i.e AvidMarketer.com / AvidMarketer2.com).

Starter costs $49 per month, and offers you 1 domain, 10,000 visitors and access to these core DropFunnels features;

  • Drag and Drop Visual Editor
  • Unlimited Mobile-Friendly Pages
  • Unlimited Funnels & Funnel Steps
  • Custom Checkouts & 1-Click Upsells
  • Unlimited Membership Sites & Courses
  • Unlimited Landing Pages / Unlimited Blog Posts
  • CRM with Unlimited Leads & Contacts
  • Professionally Designed Themes
  • Payment Integration with Stripe, NMI, Authorize.net and PayPal
  • Built-in SEO Framework
  • Built-in Link Tracker

Pro Plan costs $149 per month, and increases your visitors to 250,000 and increases the number of domains to 5. You also get an onboarding call and access to a live chat.

Finally, Agency Plan comes in at $297 per month, with 10 domains and again 250,000 visitors. 

I like the fact you do get access to all the features, nothing is really locked behind a paywall, though the single domain at the starter level irks me a little, but that's down to the fact they do try and sell DropFunnels as a funnel platform, as well as a blog platform.  

ClickFunnels Pricing 

As many will already know, ClickFunnels only have 2 plans these days, they used to have 3, but they got rid of the 3rd one a while back. 

Unlike DropFunnels, ClickFunnels does actually lock features behind their higher tier, so to get some of the additional tools and features, you are going to have to pay for it. 

The 'standard' ClickFunnels plan costs $97 per month and gives you access to; 

  • Drag and Drop Visual Editor
  • 100 Mobile-Friendly Pages
  • 20 Funnels
  • 3 Domains
  • Custom Checkouts & 1-Click Upsells
  • Unlimited Leads & Contacts
  • Share Funnels
  • Payment Integrations

You can of course upgrade to ClickFunnels Platinum for $297 per month, and you get; 

  • Follow Up Funnels & Affiliate Software
  • Unlimited Mobile-Friendly Pages
  • Unlimited Funnels
  • 9 Domains
  • Priority Support

The main draw for those looking at the Platinum tier is of course the in built autoresponder and the ability to run an affiliate program inside of it. 

ClickFunnels vs Dropfunnels - Conclusion, Who Should You Use?

As with a lot of these comparison articles, it comes down to what your main use will be, what else you are paying for and your level experience, to help decide which of these you should buy or use. 

If you blog, write articles and like the power of WordPress, plus you want to be able to create funnels or run a membership site, then DropFunnels could be a platform that makes a lot of sense. 

Of course you could use standard WordPress and Thrive, or Elementor, but I know that some people prefer to have an 'all-in-one' platform. 

I would probably argue these days that DropFunnels actually beats ClickFunnels when it comes to building funnels, though the single domain at the $49 per month tier is crap. If you are building funnels, you will usually have 2 or 3 different domains, and having to triple your monthly payments for the privilege seems like a missed opportunity (they could have offered it at $97 and I am sure people would have snapped that up). 

Let me know your thoughts below.