Keyword Chef Review

Keyword Chef Review Summary;

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This won't be for everyone, some would prefer paying monthly and getting unlimited, but in reality I only do around 5 searches a month and I have still only used a fraction of my credits.

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Ease of USe

You put a seed word or phrase in, it gives you answers. Can't get much easier, though wildcards take a little getting used too. 

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It does what it says it will do, it finds you keywords and ideas, though on occasion comes back with 0 results or odd results. 

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Ben seems pretty helpful, I can't see any complaints about the support or the help provided. 

Summary: In a world of 'all-in-ones' appearing, offering everything you could ever need for 1 monthly price. It's quite refreshing to find a tool that focuses on 1 problem to solve and is only charged when you use it. I will be putting Keyword Chef into my arsenal and using it to help find keywords and phrases that other tools may miss or overlook. 

  • It Does exactly what it says on the tin - it finds you phrases, search and keyword ideas
  • the wildcard searches bring back some interesting results that may have been missed
  • clean, simple layout, that shows you exactly what you need
  • the pricing model may not be for everyone (credit based) - though I see it as quite cheap
  • as with any keyword research tool, some of the results are not that useful

If you are a content creator, especially say a blogger or even a YouTuber, being able to find keyword ideas, or the correct keywords for your articles and videos is essential. 

Without the right keywords, or ideas, you are usually shouting into a void, with no structure or purpose around your content. Now, there are lots of different platforms out there that can help with that, I have spoken about KeySearch and SERanking in the past, as well as being a huge fan of AnswerThePublic for generating these ideas. Though the first two are more 'all-in-ones' that also show your rankings, and ATP is limited on the free options. 

You could also talk about UbberSuggest as being a true keyword research tool, though again the free option is limited and I personally find the paid option a bit cumbersome, and again focuses on the SEO ranking side of things as well.

Which brings me to this particular articles focus, Keyword Chef, a tool that solely seems to focus on helping you find keywords and ideas based on a seed phrase or word, without trying to do everything else. 

What Is Keyword Research?

To put it simply, keyword research is the name given to the work involved around finding keyword ideas, or content ideas, using a variety of different 'seeds' to provide hundreds, or perhaps thousands of different phrases, words or variations based on that first single idea. 

If you are a content creator, you always want to know what phrases or words people are searching for, to ensure that the content you write, or produce is relevant to your audience and that you are answering the right questions that may be asked. 

For example, you may be a food writer, and you want to write a series of articles around cooking different style foods within an oven, but where would you start? 

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There are hundreds of types of food, and many millions could be cooked in an oven, so you need to do keyword research to find what 'things' people are searching for. 

You can of course use Google to provide these answers, or you can start to write them down yourself, you could probably think of 5 or 6 different 'can you cook X in an oven' questions yourself. But you may start to flag after the ones in your head are done. 

You also wouldn't know the volume in which people are searching for these questions per month. 

Why Do You Need Keyword Research Tools?

After you have exhausted your 5 phrases that you thought of, you are suddenly at an impasse, as there must be more than 5 foods that people want to learn how to cook in an oven, or perhaps shouldn't cook in an oven, but you can't for the life of you think.

This is where keyword research tools come into play, such as Keyword Chef, the tool we are reviewing and talking about today. 

Unlike simply Googling and waiting for the autosuggest to provide you with a few answers, without any volumes or similar articles, keyword tools usually provide you with a lot more data. 

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For example the average number of searches for a particular phrase, the highest monthly searches and lowest monthly searches, as well as other possible websites who are currently ranking for those particular phrases. 

se ranking keyword research

 You may also be shown how competitive certain phrases are, how much people spend on average to get adverts in front of readers or viewers and again how difficult they may be to try and rank for.  

What Is Keyword Chef?

A relatively new tool to the market, appearing at the start of 2021, created by Ben Adler, who owns and runs the Affiliate Niche Builders website. 

Ben focuses a lot on building niche sites that have authority, i.e sites that focus on certain niches, but provide lots of different articles and not just the run of the mill 'review, review, review' that a lot of people focus on or see. 

Keyword Chef is completely focused on providing keyword ideas, it doesn't play around with rank tracking or trying to determine if people are spending $1 to get in front of you or $0.01 via ads. 

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It is there to provide you with keywords and keyword variations, based upon your initial search query. Giving you access to a variety of different styles of questions. Such as questions, how to, best and comparison ideas.  

How Does Keyword Chef Work?

As with a lot of research tools, keyword chef ultimately works by magic. 

Seriously, it's all wizardry when it comes to understanding how a lot of the work and results are found, but that is part of the fun. 

At the highest level, Keyword Chef takes the search data from a variety of places and search engines, it then compiles and finds other variations and 'wildcard' searches as they call it, running through some 700 different 'recipes' to help find the data you get given. 

According to their website, this means that Keyword Chef is only giving you useful and relevant information, or true search intent answers. Rather than say providing you with 500 meaningless or pointless search results such as 'how to melt a cast iron skillet in a volcano' because someone once searched for that in 2003, they are instead giving you 1000 or so focused ideas for you. 

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It also runs what they call 'wild card' searches, essentially allowing you to swap out words or phrases for a * or wild card. 

They then find additional searches that may not show up in traditional ways, or using standard keyword research tools, because they don't fit inside of the normal search criteria. 

For example the 'can you cook * inside an oven' is a difficult one for many keyword tools, because you are trying to find a variation inside of a phrase. It's not trying to auto complete an already near perfect question, it is having to find all the words or phrases that could fit into that question and provide meaningful answers. 

I have found that certain niches or phrases work much better than others, and you do need some form of structure to get the most out of your wildcard searches. 

You can't, or should I say shouldn't simply throw in words and put a wildcard at the end or the start, as you could just be given thousands of really high level answers that don't provide any meaningful ideas for you. 

Keyword Chef does also provide you with additional data, sometimes called 'SERP' or even competition, essentially a number or score given to each phrase, indicating how difficult, or easy a phrase may be to rank for. 

Their version looks at the Top 10 or the front page of search engine pages and reviews the websites that are ranking for that search phrase. 

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If they find 5 websites such as a forum, Q&A site or a platform that isn't geared towards that particular topic in an authoritative capacity, think Quora, Medium or even Amazon themselves at times, then they will give it a number. 

The higher the number, such as a 5, the more chance you have of getting your website ranking in that top slot, as the 5 sites that currently hold those spots are simply there because of their overall domain authority, not because they are big in a particular niche. 

For example Quora is a huge Q&A website, with answers across pretty much every niche, but the answers themselves are rarely in-depth, they don't provide a lot of information and can be seen as quite shallow or confusing. A well crafted article that for example goes into depth about 'Brooklyn style pizza crust vs hand tossed' with images, serious debate and well thought out writing has a great chance of outranking that Quora question. And Keyword Chef is highlighting this information for you. 

The other 5 that appear are all niche sites, dominos, slicepizzeria and seriousseats. Of course, you still have those 5 to contend with, but it should be easier than trying to just deal with dominos or slicepizzeria, especially if they also don't have articles or content devoted to just that particular question or keyword phrase. 

Keyword Chef Pricing

So, this is one of the 'odd' parts of Keyword Chef, though their pricing model makes sense for what they are trying to achieve. Rather than paying a monthly subscription as you do with say AhRefs or SE Ranking, you pay per report. 

Again, many of the keyword chef competitors are 'all-in-one' SEO tools. They are designed to show you competitors, run SEO audit reports and keep track of your rankings every single day, week and month, so it makes sense for them to be a subscription pricing module. 

This tool is a stand alone, separate bit of kit that is just focused on getting you different phrases and ideas for your content creation. 

As such, Keyword Chef runs on a 'credit' based system, whereby each keyword phrase or keyword idea given back, uses 1 credit. So if you ran a search for say 'How To Get Started With Affiliate Marketing For Free', you may only use 5 credits, as it's a super specific and there are not going to be many, if any variations on that phrase.

If I ran the phrase 'affiliate marketing *' I would probably be shown a couple of hundred, possibly into the 0000's of keyword ideas, because it's a much broader topic. 

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As the pricing is credit based, they do at least tell you how many answers you are going to get, for example the 'affiliate marketing' related question I put in, would have resulted in 200 or so exact match questions, or nearly 700 exact and similar phrase. They also provide sample keywords so you know the kind you should expect to see. 

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Actual pricing rages from costing roughly $0.0017 per answer provided, to $0.005 per result given, which is a really strange way to think about the results you are getting. 

I started with 1200 credits, which was $20, so far having played around with it a few times, I have just over 700 credits left, but I have managed to find a number of article ideas, heading and sub headings for my articles. 

Essentially giving me content and ideas(which I can come back and review the reports again and again) for about $10. Plus, if I do happen to have say 100 credits left, and my report brings back 200, I will get those 200 back, they don't cut me off at 100. 

What I Liked About Keyword Chef

Considering its only goal in life, it's one true purpose is to provide you with ideas and keyword phrases that people are actually searching for, I would say it hits that goal pretty well. 

The wild card searches do take a little bit of getting used too, but once you have understood the types of phrases that it works well on, or where you should put those wildcard *'s in, then they really do start to bring out some interesting answers.

I would also admit the simplicity of the layout is nice, which is an odd thing to say about a platform, especially when I usually say that you want to get the most out of whatever tool you are using. For example there is a huge difference in the amount of 'stuff' shown when running a search on Keyword Chef vs say SE Ranking. 

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You are just given your list, in an easy to see layout, without any graphs, traffic estimations, cost of traffic etc. Just straight forward and too the point. 

Lastly, I also enjoyed the results I was given, there where results I had not seen from previous tools, including AnswerThePublic or UbberSuggest all of which do their keyword research slightly differently. 

What I Didn’t Like About Keyword Chef

It does take some getting used too with the wild cards, knowing what you are trying to actually search for is a difficult task and essentially comes down to practise. 

Not all the search results where that useful, when running some wild cards, or even 'high level' queries I would get back a list of 10 or 20 zero search phrases that either didn't quite bare a resemblance to what I was trying to achieve, or didn't have a full phrase.

For example I did find a few 'product a vs' whereby the vs product was empty, when running a wild card such as 'product vs *' I then got no results at all, though there where clearly some results and some searches being carried out, because when I went back to Google I could find a few 'product a vs product b'. 

But, considering that was my only real 'issue' with it, and I didn't see it as that much of a problem, I wouldn't hold it against the tool. 

Is Keyword Chef Right For You?

If you are a content creator, some one who blogs, creates videos or maybe just produces written content for a living, then I would say Keyword Chef is a useful tool to have in your pocket. 

I do a lot of my keyword research with SE Ranking, I pay monthly for them to track my rankings and run audits on my sites etc, they have a keyword tool that I can use to find my ideas and articles, I may as well use it. But Keyword Chef offers me the opportunity to also run ideas through their tool, without costing me a fortune. 

If for example I wasn't 100% convinced with all the variations or answers that SE Ranking provided, I could run a wildcard search through keyword chef and see what I got back from them, costing me about $2 or so if I was to look at it in that way. 

Of course, if you don't use a rank tracking tool or an all in one seo tool, and you instead use the free searches from UberSuggest or AnswerThePublic to try and get keyword ideas, and you are looking for a tool that provides more answers and keywords, as well as giving you that information on how difficult it may be to rank for, then Keyword Chef is a pretty good place to start. 

For $20 you could essentially get 1200 keyword ideas to go ahead and start crafting content around, which in the grand scheme of things, is a hell of a lot of content. 

Keyword Chef Review Conclusion

A well rounded, focused tool that simply does what it says on the tin, without shiny bells or loud whistles to distract away from it's core principles, which is finding you keywords. 

A slightly different approach to pricing, removing the monthly fee in favour of just paying when you need to use it is quite refreshing to be fair, as it allows me to use this platform as a secondary or additional research tool that I can use alongside the ones I pay monthly for. 

Will it replace the tools I already use? 

No, as the others come with different bells that I require to help run the empire of blogs and sites, but it's definitely one that I will put in my armoury and pull out every time I need to find some fun or obscure keywords to write about, especially if I need to know if I should put tin foil in the microwave...

Keyword Chef

From $20



Ease Of Use







  • Easy To Use & Clean
  • Wildcard Seems To Work Pretty Well
  • You Do Only Pay When You Search (Not Monthly Etc)


  • Pricing Model Isn't For Everyone
  • Results Can Be A Bit Off (But Again So Are Most Keyword Tools)