How To Increase Your Facebook Reach And Engagement

Facebook is one of the most popular social media sites on the internet. With over 2 billion monthly active users, it's easy to see why Facebook has become a household name.

But what if you're struggling with engagement or views on your posts? 

It can happen, with Facebook constantly changing it's algorithm and criteria on what it finds 'interesting', so today we are going to look at a number of different ways on How To Increase Your Facebook Reach And Engagement. 

Ensure Your Post Is Interesting

The first thing you should do is make sure your posts are engaging. This means that whatever content you post, it has to be interesting or unique in some way. If people want to read what you have to say then they'll interact with the post on Facebook and get others interested as well!

For example, if you're a beauty blogger you could post a list of your favourite beauty products. If you're an amateur photographer, then talk about the best camera for beginners and what to do with it!

Keep in mind that no one likes reading boring content so be sure to keep things interesting at all times. That way people will want to read what you have to talk about and stay engaged.

Increase The Number Of Posts

You can also try posting more often. This means that you post at least four times a day. If you do this then your Facebook posts will be seen by more people and increase the number of likes, comments, shares and reach!

Use Of Images In Facebook Posts

Did you know that using images on your Facebook posts can boost the reach by up to three times?

It's true and it seems like people are more likely to engage with an image than they are a post without one.

You can also look at using frames or 3D images to help boost your Facebook engagement.

Engage With Your Audience

When you're posting, always be sure to ask questions for your audience or give them a poll to take part in.

This will help you interact with your followers and keep them more engaged too!

Use The Facebook Live Feature

The Facebook live feature is one of the best ways to engage on Facebook because it allows you to directly be in front of your audience.

People are able to comment or ask questions during this time as well as seeing what

It's a great way for you as the author or speaker to be able to interact with your audience, which will help keep them engaged on Facebook too!

Keep Engaging Your Audience

Don't just hit publish and expect engagement- Facebook likes are not always enough. You have to actually come back and comment or engage with your own posts.

Engage With Other Creators.

One of the best ways to get more engagements is by following and engaging with other creators.

Comment on their posts, like them or share their posts this will increase your engagement rate as well!

Engage With Your Comments & Messages.

Don't forget one of the most important parts: social media messages! Be sure you're actually being social, not simply posting and forgetting.

Your followers are waiting to interact with you, so go ahead and engage.

Take Advantage of Your Tools!

Facebook also has a lot of features that make it easy for you to see which posts will get the most engagement before they're published.

Including choosing different audiences or frames.

Use Facebook Stories to Reach More People

The more people who know about your content, the better.

Why not use Facebook Stories to reach even more potential fans?

It's easy to create a story: Upload the content, write a caption in less than 100 words, and share. Voilà!

You've just created your own little video that can be viewed by friends or followers even if they're not on Facebook at the time.

You can even share posts to your Facebook Story, so definitely worth keeping in mind.

Don't Share Links

Facebook's algorithm hates it when people do this.

Instead, make sure to post a photo or video of the content you're linking to.

You can then add the link to the website, or video inside of a comment, this can stop Facebook reducing your overall reach, it also increases the number of comments on your post, and provides a place for people to click towards.

What Makes A Post Engaging?

There are many different factors that can increase engagement on Facebook posts.

The most important factor is that people are able to see your posts, like them and share them.

You'll also find the best engagement on photos or videos with a relatable subject matter, captivating visual content and high quality content will have higher social currency as well as increased shares.

After 50+ weeks of testing out different images, posts and style, I usually find that content that relates to the core belief of your audience do much better.

People say Facebook's algorithm has made it difficult to get engagement on posts.

This is only true for certain types of content and brands, but not all of them. For those who simply spam, throw out links or constantly post the same stuff, they will probably suffer.

The algorithm helps people find the most relevant information that matches their interests, so it's important you know your audience well enough in order to stay afloat with Facebooks changes.

How To Increase Your Facebook Reach And Engagement - Final Thoughts

What type of content might be more successful?

- Posts that have a call to action (link or video) do better.

- The more images, videos and text you add the better it will be received by your audience.

As Facebook continues to change their algorithm, I'll continue to test what's working for my audience.

The most important thing to remember is that there is no one-size-fits all solution.

You will need to test and iterate on different styles, tools, posts, images etc in order to find what works for you.

Keep these things in mind as we explore ways of increasing your Facebook engagement and boosting the number of Likes or shares your content receives from fans. What have you found to be the best way so far?

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