If you're looking to build your list or promote a product, then solo ads are one of the many ways to go.
But finding high-converting solo ad offers can be difficult and time-consuming. This article will open your eyes to the world of solo ads. It will show you how to find solo ads that work, how to understand the metrics you need to come to that conclusion, as well as help you find the right solo ad vendors and where to find them.
What Are Solo Ads?
Before we go any further, it's probably worth going back over exactly what solo ads are, if you haven't checked out the beginners guide to solo ads, I would highly recommend it, especially if you are brand new.
A solo ad is a one-time 'blast' that is sent to a solo ad vendor's email list, or added as part of an ad campaign, to a promotion or link of your choice.
Your link could be to a landing page, an affiliate offer or even an article. But usually, they work best with an offer and a landing page.
For those just after a high-level, quick overview, have a look at the below diagram to see how they work.
The majority of the time, you, the customer would find a solo ad provider, to purchase a set number of clicks or visitors to a particular landing page.
The solo ad provider, usually called a vendor, will create either a brand new PPC campaign (using a platform like Google Ads to drive clicks to the link you provide) or they send out email campaigns to their email lists.
A lot of solo vendors will use a tool called a link rotator to swap in/out your landing page link to ensure the right number of visitors see it.
Once your solo campaign is completed, you should have added a number of leads to your email list and potentially made a few sales.
For those who want to make solo ads work for them, check out James, and see how he has built a $2m empire.
Essential Tools For Solo Ads Buyers
Before we get into the right places to buy solo ad traffic, it's worth checking what tools you may need to make the most out of your campaigns. Of course, this strategy is just one of many but has been proven to work over and over. Especially in the 'internet marketing' or 'make money online' niches.
Landing Page / Funnel Builder
To make the most out of solo ad traffic, you will always want to capture emails, as well as show offers and deals.
A lot of people will send people to pages, or straight to offers, without ever capturing an email. Essentially leaving cash on the table.
The type of builder you use can be up to you, and your budget. There are lots of free funnel builders out there, but if you have the capital to spend, then it's worth grabbing something like ClickFunnels.
Mainly because people have thousands of share funnels set up, ready to be handed over to others. You can even purchase DFY funnels that people use daily.
If you are running on a budget, then check out these alternatives.
One of the key reasons to buy solo ads traffic is to build your email list. Your email list becomes your way to keep making money long after the solo ads campaign has finished.
To do that, you need an email marketing platform, or an email autoresponder.
As with funnel builders, you can find plenty of free email providers when you get started, or even a few all-in-one platforms that allow you use one single platform to start building that email list.
The Autoresponder should also be running automation in the background (it's not just for sending out newsletters). So it's always worth checking around to find ideas for those first few days after someone signs up.
Click Tracking Software
This tool is only required, if you really want to go ham with solo ads. They are especially useful to start understanding if your solo ad provider is actually worth the money.
ClickTracking software works by, no surprise here, tracking clicks for certain links. So these can be your individual vendor links, or they can be certain product links.
The beauty of these link trackers, is that you can actually attribute certain sales back to specific solo ad providers. Again allowing you to understand if certain vendors are providing you sales further down the line.
Where To Buy Solo Ads & How To Find Solo Ads That Work?
This is one of the main points to master when it comes to finding solo ads that really do work. Either you either a decent solo ads marketplace and of course solo ads vendor within that marketplace that can provide you with high-quality clicks and visitors. Or a stand-alone website, or vendor who can send you high-quality targeted traffic.
If you can't find consistent, high-quality traffic, then you may as well give up, as you will be throwing money away.
If you want to find tried and tested sellers, I would check out 'End Game' by W+ number 1 affiliate. He has an upsell called 'Unlimited Traffic' that shows you the exact places he uses to build his business over the years.
One of the most popular sites, Udimi is a solo ads marketplace, designed to offer a variety of sellers, at a varying degree of prices. Udimi allows anyone to sign up and browse through their hundreds of sellers, finding one that fits your criteria.
You will find everyone from; large sellers, with hundreds of reviews and many repeat customers, down to new sellers who may have 1 or 2 customers and are out trying to prove their worth.
Traffic from Udimi can be hit and miss, but we will go through a few steps to increase the chances of finding a decent seller.
Udimi actually offer a number of metrics you can use, including;
- 'I got sales'
- 'This is a good solo'
- 'Number of repeat buyers'
High Number Of Reviews
One of the metrics that you can use is looking at the number of 'good solo' AND 'got sales' markers left on sellers' marketplace listings. These can give you at least some indication if a seller is going to be decent, though each solo is different, a higher number of positive reviews increases that chance.
Looking at the image above, you can see 2 main items that stand out.
- Seller A has got 775 'Good solo' ratings, 11 'Bad Solo' ratings, but also a 42% 'I got sales' rating.
- Seller B has got 766 'Good Solo' ratings, 0 bad ratings, and 38% 'I got sales' ratings.
Both of these sellers look to be quite good, with Seller A getting a few 'bad solo' ratings, but having a high number of 'got sales' ratings pretty much evens it out. If I was going to buy from these, I would test ride both of them, as well as looking at the next metric we will look at below.
Note - When I look at choosing sellers, I try to weigh up all 3 of these ratings, though I am sometimes cautious of people who have never had a bad rating, especially after 700+ sales. It can sometimes suggest they are offering bonuses or additional clicks for good ratings.
A brilliant metric, and one that should always be combined with 'good' ratings and 'I got sales' ratings, is the number of repeat buyers, or the total percentage of repeat buyers.
If a seller has a decent number of repeat buyers, it usually indicates that people are actually happy with the results, they have made sales, the open rates are good and the click rates are decent.
If we take this final metric into analyse, we can now see that Seller A has a slightly higher repeat buyer rating, this means that 23% of the sales are from repeat customers, with people coming back to buy again.
Taking this into account, I would be more inclined to check out Seller A, just due to the fact there does seem to be more repeat buyers coming back for more.
Large Buyers Using Them
You are not always going to be able to spot this, or know who the large buyers are and it can take some manual work (you can just get told the exact sellers large buyers use), but on occasion, you can spot a trend.
Each seller has a feedback and rating list, whereby you can see what other buyers have said, within these lists, you MAY find repeat buyers with big orders. 500 - 1000+ at a time.
As you can see from this particular seller, they have a number of repeat buyers (3rd July, 25th June are both the same guy), as well as a lot of high traffic runs, in the 500s, rather than smaller 50 - 100 trial runs.
With people willing to spend roughly $300 a time (and 500 is the max this seller can do per time), it shows they are providing high-quality traffic.
Check The Stats (Open Rates/Clicks)
The final stage for finding solo ads that work, especially when it comes to Udimi, is checking your stats. You will usually hear people telling you to buy a test run, sometimes 50 or so clicks.
To really understand the seller, you are probably going to have to shell out a little more than that, I recommend looking at around 100 - 200 if you can afford to do so.
With a decent converting signup page, you can expect 40 - 120 new signups, which is a starting point for understanding open rates and clicks. These two metrics are just as important, if not more important than the others.
A high open rate shows the new subscribers are active (and not dead, bot traffic) and a high clickthrough rate suggests the offers or emails you are sending are hitting the right tone with your subscribers.
Test your new audience out over 5 - 10 days, checking each email as you go. The better the open and click rate, the better the traffic (usually).
Note - If you want decent reporting, plus the ability to build your first 1,000 subscribers without having to pay for a platform, check these guys out.
Away from marketplaces, there are of course other platforms or places you can buy solo ad traffic. One of these sites is called Traffic Blade, they are a single vendor, solo ad specialist. They provide solo ad traffic for their clients.
Unfortunately, you can't see as many metrics as you can with Udimi. A lot of the tips or tricks you are going to have to use, are ones that you can measure yourself.
These guys have got heaps of reviews, though of course, it's difficult to see full stats, they do have some big marketers (including people you will find on Udimi) providing their feedback and review.
As far as I am aware, there is no kickback or insensitive to leave a good review, so these guys have done it willingly.
High Tier Countries
A point you will also find on Udimi is the % of traffic that comes from Tier One countries. Countries such as the USA, Canada, the UK, Australia and Europe are seen as high quality, countries that have money willing to spend and want to buy whatever it is you may have.
Compared with countries such as India, Africa or parts of China whereby the quality can be a lot lower (higher traffic exchanges) and people just trying to find free goodies without ever wanting to buy.
TrafficBlade offers either an 85% or 100% Tier 1 country option, depending on budget, though the difference in price isn't that much (I would personally pay the extra $10 per 100 visitors).
A service that Traffic Blade offer is again something that may be difficult to prove or track without running numbers yourself, but they do claim that their traffic is 'red hot' and that these people are waiting to find the next 'hot item' etc.
Of course, this would have to be tested with test runs, checking open rates and clickthrough rates.
Learning From Big Buyers
I actually spoke to a number of Warrior+ vendors and a few big buyers who all mentioned Traffic Blade as their secondary, or first source of traffic when it comes to solo ads. They are more expensive, at $0.79 per visitor for the expert package, roughly 50% more than you would see on Udimi, which is why they may be the second place to purchase their solos.
Check The Stats (Open Rates/Clicks)
Much like Udimi, the final test for finding solo ads that work is checking your stats. TrafficBlade has got 100 visitor packages, both in the expert and Beginner sections, these will cost you more than the standard Udimi prices, but in theory, these should be better conversions.
The optin or conversion rate these guys go for is 30%, so you should be getting 30ish high-quality signups (which is always better than 60 low-quality signups).
As with other platforms and sites, you want to monitor these new subscribers, checking how active they are and if they are clicking through. TB offer a 7 day follow-up, which I would recommend grabbing and tweaking yourself.
Again, high open rates and clickthrough rates suggest a decent traffic source.
Wayne Crowe was a big Udimi solo ads vendor, who decided to start selling solo ads on his own platform.
Wayne is pretty big in the solo ads world these days, though he pretty much exclusively sells them from his own OSLP system.
As with TB, it's more difficult to check how good the solos are, though a lot of it comes from trust and running your own tests on his traffic and offers.
You can find reviews and info about the OSLP system and its products, which may help, and you will always find people who have used them to run traffic and offers.
Testing And Reviewing Data
For Wayne, I would always say it's worth running a test solo ad. Reviewing your signups, clickthrough and open rates.
Pricing is the same as TB, starting at around $99 for 100 visitors, so again higher than Udimi, but the traffic is 100% Tier 1 and captured via PPC (so no swaps or random people).
System Exclusive Traffic / TrafficBlasterPro Provider
There are a few solo ads vendors who have branced out to their own platforms, thus removing the added costs you get from buying solo ads on marketplaces.
Two of those guys are solo ad sellers from Udimi, who decided to also sell solo ads via their own platform. You can still purchase solo ads from them on Udimi, but this is a different offer.
They go by two different names, or two separate offers, depending on how you want to get your leads.
System Exclusive Traffic
System Exclusive Traffic is a a wholesale solo ads traffic, so you are tapping into the traffic source these guys use to build their email lists, with no additional tax added on top.
They have a whole number of traffic packages on offer, from 200 clicks, up to 2500 clicks per ad campaign.
And the pricing is very competitive. Stupidly competitive if we are honest.
As part of their offering they do also offer a tracking link, so you can start to understand the quaility of the traffic you are recieving.
So, these are not strictly solo ads. But it is offered by respected solo ad vendors. Traffic Blaster is an all-in-one product.
So you get access to landing pages, an autoreponder and daily leads, as part of the membership.
You do save money using this kind of system, as you don't have to buy funnel builders or autoresponders. But, you will be essentially selling the products these guys want to promote (just with your affiliate link).
The leads part is split into two parts. As the 'buyer traffic' they talk about and you add your link to promote to, are those who buy the product in the first place.
So you are essentially promoting whatever your offer is, to other people inside the offer. You will be shown offers from other members, and vice versa
I am not a huge fan of these kinds of deals, but they do work, as people will buy different opportunities and products, over and over.
The second way to get leads, is of course buying solo ads from these guys. This is the same traffic you will find in the System Exclusive Traffic.
You can technically send this solo ads traffic to any offer you want, but in reality you will just send it to the landing pages they give you and allow them to do the follow up.
Resulting in a business in a box style 'business'. This does, and can work really well, and the email traffic they offer or wholesale traffic is decent. The only potential downside is that you are limited with the autoresponder and leads.
One of the last places that people buy solo ads from is of course Facebook groups. They are seen as cheaper alternatives to other marketplaces, due to the fact they don't have to pay fees.
But, they do come with added risk. So this method of finding solo ad sellers is not for those who are 100% new.
If you search on Facebook for 'Solo Ads' or 'Solo Ad Providers' you will find a number of solo ad vendor groups.
As with any of the other marketplaces, you need to vet and test any solo ad vendor you find. Make sure they have decent reviews, and people speaking highly about them before throwing $500 on whatever solo ads traffic they are offering.
Are Fiverr Solo ads worth it?
A platform I haven't spoken about is Fiverr. You will find people trying to sell the cheapest solo ads you have ever found!
Personally I would steer clear, anyone offering to send you solo ads traffic for $5 is most of the time be bot traffic, low quality traffic and pretty much always cold traffic. They are not going to come from high quality traffic providers.
Is My Lead Gen Secret Worth It?
You will see this particular platform thrown around quite a bit, especially those who talk about solo ads or where to buy solo ads.
The reason being, is that you can in theory get 100 - 200 leads sent to you every day, for $30 per month.
Now, I wouldn't recommend doing this, UNLESS you are really struggling to fund solo ad purchases from other places.
The reason I say this, is because this is low quality traffic. The 100 leads are sent to everyone who has signed up.
So in my opinion the traffic quality is just going to be awful. You MIGHT be able to send a few people to your own squeeze page and generate leads, but they are not going to be the best.
Does It Matter Which Solo Ads Vendors You Buy From?
Yes, at the end of the day the solo ads provider you buy from, should make you money. Either straight off the bat, or in the long run.
If they don't offer a return on investment, then there is very little point in buying solo ads from them.
How To Test A Solo Ads Sellers Traffic
As mentioned above, a mixture of click tracking software, and a small number of clicks should start to build a picture of a solo ads traffic quality.
Check the open rates, number of sales, option rate and of course how active they are, over a period of a few weeks if you can.
Do Solo Ad Providers Filter Their Traffic?
Yes, a decent solo ads provider should be filtering their traffic. Again this usually happens via click tracking software. Udimi Solo Ads are sent through an additional filter, so this could be worth checking out.
How Much Do Solo Ads Cost?
Prices can vary so much these days, from experience, I have found solo ads that cost a little more, $70 - $100+ per 100 visitors are usually of better quality, as it means the person has spent more to attract that lead.
Ones that cost around $35 per 100 rarely give results, and from testing them they are usually low quality, or not interested in offers etc. I have said similar in the past with services such as 10DollarSoloAds.
If people are selling them for that cheap, then they could have used burnt-out lists and are not that responsive.
Other methods include generating their lists and lead via shady methods (pop-unders, traffic exchanges) or they are not of the country that they stated they where and are being routed via VPNs to pretend they are Tier 1.
Do not be afraid to pay a little more for a solo ad, if your initial testing has proven to show good open rates, clickthrough rates and even sales.
Are Solo Ads Worth It?
As with any traffic method, you will have good days and bad days with it. It will ultimately come down to if you can find a vendor that works for you, and whether you are willing to put in the work to email and communicate with your subscribers.
If you buy a solo ad, and then do nothing with it, or simply leave the list to die, then you haven't utilised it and monetised it to its full potential.
A Solo Ad should make you money, it should provide a return on that investment, either via the front-end offer or via a follow-up email exchange.
How To Make Money With Solo Ads
The most basic format for those running solo ads or using solo ads to grow their email lists is via either providing a free gift/eBook on a landing page. Once they have signed up, you then show them an offer for a product.
The aim is obviously to get them on your email list, as you can show them different offers and products.
Others will use solo ads towards certain products, for example using Legendary Marketers pre-made funnel landing pages to capture emails. You then let Legendary follow up with them, which again with a decent provider, isn't a bad idea.
How To Find Solo Ads That Work - Final Thoughts
Solo ads come down to testing and finding a few solo ads vendors, or platforms that work for you, but don't become complacent.
Talking to the solo ad buyer god himself James Fawcett, always check your stats and ensure that you are getting consistent open rates, buyers and clickthroughs. If you start to see a drop, or things start to go south, do not be afraid to stop using them and move on, re-test and find someone new.
I started this blog around 2017, after realising that I wanted to let people know about all the different ways someone could make money online. From DropShipping, Affiliate Marketing, Network Marketing and more.
This blog has now grown to review and explain a variety of different tools and platforms, in the bid to help you.
This blog contains affiliate links, and I will get a commission for purchases made through these links. It doesn’t change anything for you and will on occasion save you money! Enjoy, James.