SE Ranking Review Summary
Pricing starts from £10 a month with 250 keywords,with a variety of different price points to choose from. It's a very good price!
Ease of USe
The the most part, it's fairly easy to use. You can mass update keywords, jump to different tools and see everything. I do get confused in places, but it get's easier.
There are a lot of different tools included in this platform, you really can't complain about the number, or the usefulness of the tools.
Having reached out a few times, and also been on a few of their 'help' lives to get to grips with different parts of the platform.
Summary: After looking for a new, more powerful tool, SERanking has stepped in as a good platform that can replace my old SEO Tool, with lots of tools, reports and information at your finger tips. Well worth the price.
Finding a decent SEO Tool, or Keyword research tool that doesn't break the bank can be an absolute nightmare.
For many bloggers or affiliate marketers, when they are just starting out, they don't have, or don't want to spend $$$'s per month on some of the more famous SEO tools, but still need something to help with their SEO activities.
When I first started out, I actually used a tool called KeySearch.co, a pretty decent starter tool that allowed you to track rankings and even do basic keyword research, though as the blog grew I realised I needed something that was a bit more powerful, but still didn't break the bank.
After some in depth research of my own, in stepped a product called SE Rank, I have been using it for the last few weeks now, so I thought I would create this SE Ranking Review. Showing some of the features, what I am enjoying about it, and what I may not be enjoying as much.
What Is SEO
SEO Stands for Search Engine Optimisation, it's a technique or phrase used to describe the ability to rank websites, web stores, posts or pages on the top search results within Search Engines.
It can come in two parts, on page and off page SEO, and when done correctly can help your website display on the 1st page of search engines, to ensure that your website is seen for particular search queries.
It's a thriving industry, with hundreds of thousands of businesses and people offering to help 'optimise your pages' to ensure they rank in the prestige's top spots, but it is something that you can do on your own with a few of the right tools.
Why Do You Need SEO Tools?
As hinted at before, owning SEO tools allows you to do a lot of the auditing and understanding of your sites SEO without having to pay $$$$'s per month to others to do this.
SEO tools can range from simple Keyword research and tracking tools, to full on auditing platforms that analyse pages, look at competitors and analyse their pages or help with ranking and back linking work.
These tools can range from completely free (such as UberSuggest) to some of the big guys for marketing agencies such as AHRefs, SEMRush or even Moz, which can cost a small fortune to new businesses (Up to $999 per month for an agency licence).
All of these tools and platforms can help you determine where your articles or webpages rank, how many keywords are within the articles, if the keyword is highly prized and even if the competition is going to beat you because of their domain authority, backlinks profile or just because their article or webpage is better.
Having a tool in your belt to help with even the light side of SEO is a must and every blogger or entrepreneur trying to rank pages should have one.
SE Ranking - What Is It?
I couldn't really do an SE Ranking review if I didn't at least go into the different parts of the platform itself, but also describe what SE Ranking does, or is.
SE Ranking is in their own words 'All-In-One SEO Software made simple'. I would have to agree, they have got that tagline pretty much nailed, as I would say they have managed to get everything you might need onto this platform, even if some of it is a bit hidden or hard to find.
More on that later.
SE Ranking is used by over 300,000 users worldwide, and focus simply on creating SEO software and tools for people to use everyday to build their businesses and brands.
SE Ranking Tools
The tools and parts of the platform are broken down into a number of different sections, depending on where you are in your journey, though on the site they are bundled into more useful titles and areas.
Each of those headers then comes with 3 or 4 tools within them, from historical keyword tracking to white labelled backlink audits.
Yes, SERanking can be used as an agency tool and can produce white labelled reports to give to your clients, I will show an example of that later in this SERanking review.
I will run through all the different tools that can be found on their feature page in case you want to have a look yourself.
You can also get a 14 day trial to
Pre Launch Tools
For those who are just starting out, or may not even have finished doing their research, you have a group of tools that fall into the 'Pre Launch' category, again, they are not grouped like this within the SERanking dashboard, but I do like how they have grouped them on their feature board.
As with any decent SEO tool or platform, you need a keyword suggestion tool. Designed to allow you to type in a particular keyword or phrase and it then throw out lots of variations, long tail versions or alternatives to the keyword you typed.
Most keyword tools will use their own database, search engines, or a mixture of both to provide you with their suggestions. SE Ranking gives you 2 different options, either their database or a search engines database to give you your results.
The internal one can be a bit sparse, especially if you try to research more obscure platforms or words.
Using a pretty standard phrase, SE Ranking gave me 439 similar keywords or phrases, along with;
- the search volume,
- the current cost per click for that phrase (in Google),
- the competition (essentially the number of advertisers who are bidding for that keyword),
- the Keyword Effectiveness Index (how easy it might be to rank for it)
- number of sites that will be displayed for the different keywords
I must point out, I wasn't that impressed by all the information given by SE Ranking here, if you look at some of the stats above, they suggest that 'best ways to make money from home' has 2.3billion sites, but has a competition of 0. Which suggests its easy to rank for and I guarantee that would not be the case.
The amount of variations and suggestions that they provide is pretty decent, but to get an idea of the competition you may need match this with UberSuggest or somethig similar.
Not a tool I have used, because you have to pay extra (at least using the plan I have).
The grouper will help you group or plan out the grouping of your website or blog. For example you may want to build up a group of articles around the 'make money at home' this tool will help you decide on the keywords you should aim for and create articles about. Allowing you to interlink and grow that group of similar keywords and rankings.
It's also useful for running your paid advertisement campaigns, as you can find other variations or groups to bid on.
SEO Marketing Planner
If you are just starting out, or you are planning your next website, you can use SE Ranking Marketer Planner, which essentially provides you with a list of tasks to get you going.
I already had a website up and running, so didn't really need a marketing plan, but I went ahead and create one for the website anyway to see what steps they gave.
As you can see it falls into 6 main steps or categories, that each have a number of tasks in side of them.
The steps are obviously quite high level or generic, but for an agency or someone doing this professionally it could be a great checklist to hand to clients or even used by website owners who may be new to creating blogs and need the steps to get their site up and running and ahead of the game.
These tools you are going to want to use most days, if not everyday (depending on how crazy you are about tracking your links!)
For me, I usually check a few times a week, especially the top ranking ones in competitive areas or niches just to see if there have been any big shifts or changes.
Keyword Rank Tracking
The core of most SEO tools, is the ability to track and watch certain keywords or phrases against competitors.
Without it, you are basically creating content without any direction or creating back links completely blind. This was one of the main reasons I originally got KeySearch, was just for its keyword ranking tool.
SE Ranking keyword tool is actually pretty good, and they offer different pricing depending on how often you want it updated (more on that later).
As with other tracking tools you can add your website, then either add your own keywords you want to track or hook up Google Search Console to let it fill SE Ranking with keywords. It also lets you try and find keywords it's thinks you are ranking for.
As you can see above, I used a random one of my niche sites to track a few keywords (Thanks Google updates for the -117 ranks). The layout is simple, but is actually really nice.
I love how it shows you the last few days, as well as giving you a clear search volume per month. You can also see quite clear if you have gone up or down since the last time you checked. As you can see, I only currently check every few days, because A) it's cheaper and B) I don't need to know the daily changes for this particular site.
One thing I really enjoyed about this, is the fact I can actually see how many of the keywords are in the Top 1, Top 3, Top 5 etc and I can easily click those tabs to see the keywords that rank in that section.
I also loved how you can see the URL that is ranking for that keyword. So if you are unsure how you have ranked for it, it will tell you. Sometimes it shows you a blank link, which I believe means multiple or unsure.
I can also do a mass update, so I can select all keywords and update. I could never do this with KeySearch and it used to drive me crazy!
As with most SEO Tools, you can get a graph showing you any changes, for example the keyword above has a pretty steady rank 6, but has dropped to 7 twice in the last month.
Another cool thing you can do, is check multiple search engines, so if you are a local agency and want to know where you rank in USA Google then you can just look for that particular search. I obviously like to cater for both the UK and USA, so I usually run both search engines. And yes, they do differ.
SE Ranking also provides you with overviews of your domain, giving you different data on how visible your site is, overviews of rankings (up vs down), traffic forecasts.
I really liked this tool, much more user friendly and useful than KeySearch.
I probably don't use this as much as I should, especially as a lot of my niche sites don't use a huge amount of backlinks, but I have started to really focus on this a lot more with this site.
The backlink monitoring section allows you to, well keep track of your backlinks, including how many, from how many domains, if any may have broken, what the total domain authority they have come from is, different anchor types and a daily graph of new and lost backlinks.
Using the BBC as an example, you can see the type of information you are given from the reports (you can also get a report set to you every week with any changes). The report shows you just how many backlinks your domain has got, a decent break down of the types, especially big hitting ones such as EDU or Gov domains, the domain trust (out of 100) and page trust (out of 100).
The domain anchors and pages then start to allow you to see the diversity and types of pages or anchors that are linking back to your pages.
Having lots of backlinks with the same anchor text or possibly all to the same pages can potentially have a detrimental effect to listings, rankings and your whole site. Using this tool allows you to see in an easy to see fashion what is linking to you, why it's linking too you and if it's providing anything of use.
As I said, I don't use this as much as I should, but the layout and the information given is useful, yes you can get a lot of this from Google using their search console and site tools, but the user interface with Google tools is confusing and annoying at best. This is simple and well laid out.
If you are planning on building a website, keeping track of your site and it's pages is crucial to ensure everything is going smoothly and that you are actually going forward (as apposed to being stagnant and not moving)
If I am honest you don't need these tools everyday, but they are useful to run at least once a week to keep track of where things are going.
Research & Competition Analysis
The ability to understand your competition, where they rank and what they rank for is imperative, I suck at doing this, because I am usually so focused on writing my own content I don't research to understand what competitors might be ranking for.
Within SE Ranking, you can view two separate parts to help determine your ongoing strategy.
PPC / SEO Rankings
As you may have guessed, SERanking does lean towards PPC and paid ad style information, and this is one of those areas.
This section allows you to add a competitor, either their domain or a certain URL will give you a list of keywords that whatever you searched for is ranking for.
Using our favourite website as a guinea pig, you can see the type of data you can get from SERankings competitor analyse tool.
I will say, as I have said in the past, some of the data is off, for example there is only around $800 worth of traffic towards BBC.com, which I find hard to believe, but there seems to be a reason for it's 'confusion'.
The BBC.com redirects over to the BBC.co.uk (the main website) so I have a feeling that SE Ranking can't quite pick up or understand what traffic is going where, especially with paid for traffic.
You can scroll to the bottom of the competitor report to actually find out what ads and PPC keywords are being used.
Each ad can be hovered over, giving you a view of the copy being used and of course what keyword they are using for that advert. In April they have been showing off their Drama shows, they currently rank number 1 for that keyword, promoting their Line Of Duty TV program.
Of course, it's worth remembering, you are probably not going to be trying to go up against a behemoth such as the Beeb, so the ads you see or the keywords that appear will be different.
For me, I care more about what organic keywords they rank for, and the pages that are ranking well for.
Again, the layout is simple, easy to understand and gives you the information you need. As you can see, BBC.co.uk ranks for some pretty nice keywords, such as Amazon, Youtube, Football Scores and of course, BBC Sport.
Keyword Competitor Ranking
The second part of the competitor research tools, is the ability to see where competitors rank against your own keywords. I.e if you are trying to rank for 'how to make money online' you can see if any of your competitors are ranking well for that keyword phrase, and more importantly, find out which posts are ranking for it.
Now this is only massively useful if you are only looking at say out raking or bettering 10 or so competitors, or if you are in a super specific niche whereby you only ever have a few websites you are fighting against.
For an authority site that might look to rank across multiple niches, products and keywords, then only trying to track 5 or 10 competitors might be difficult.
All in all, it's useful to know where other websites and blogs are within search engines, and if you need to put in a little bit more work.
Due to the fact the site has recently moved domains the rankings are currently RIP. One of my competitors is ranking number 5 for a particular keyword that I really want to start ranking for.
I will be keeping an eye out for this particular site and this keyword, as the payout from it was pretty decent in the past.
SE Ranking Pricing
It's time to come to the pricing for SE Ranking, and I am not going to sugar coat it, it can be confusing. It's not as straight forward as something like KeySearch or AhRefs.
SERanking splits their offerings into 3 main areas, Optimum, Plus and Enterprise, each one provides you with an ever increasing numbers of tools or reports.
I would definitely recommend checking out the pricing page to fully understand everything you get, as you can see even Optimum provides you with basically all the standard things you would want from a SEO Tool, such as keyword rankings, back links, SEO reports and competitor research tools.
The Plus and Enterprise levels then open up the ability to run your own agency or the ability to sell SEO services, with white label reports, API access and even more. You do also get the ability to track larger amounts of keywords, with the Plus version starting at 1,000 (Optimum starts at 250) and then Enterprise starts at 2,500.
The pricing of course also increases, the standard cost (with no discount, that we will cover in a second) starts at £23 per month, and then raises to £53 and £112 depending on the level.
SE Ranking Discounts
As I hinted too, there is a slightly confusing discount that can be applied to SE Ranking, heavily dependent on how often, or how much you are willing to invest in advance.
The first SERanking discount you will see is the 'ranking check frequency' discount. If you are willing to have update your keyword rankings fewer types per week, or per month, then you are rewarded with a discount of up to 40% on your monthly bill.
For example, let's take the Plus tier, normally, this would cost you £53 per month, with the ability to track 1,000 keywords updated daily and of course all the features you would get on the Plus tier.
By changing the update times for your keyword rankings, either every 3 days or every week, you then drop that price down to either $42, or £31.80 per month. This might be really useful for those who are just starting out and may not need to see the changes in rankings every single day, but may want to keep track of competitors or want to start running an agency without spending a fortune.
The other way to grab yourself a discount for SE Ranking is to increase your up front billing period, most people will be billed monthly, but you can also be billed once per year (every 12 months) for an additional 20% off. Thus reducing your price even further down to only £25 per month for the Plus tier.
SE Ranking Free Trial
As you might have seen, SERanking offer a 14 day free trial, it gives you access to basically the full platform for 14 days, though to be honest considering the cost of the platform, I would say it's worth paying for a month and seeing if SERank is for you.
What I Liked About SE Ranking
The overall platform is really good, especially for the price and the number of tools that you get access too.
The keyword rank tracking is well laid out, clear and easy to understand. With the last 3 ranks clearly shown, the URL that SE Ranking believes is being ranked and of course indicators telling you if it's rising or falling in those rankings.
The backlink reports, can be a little dodgy, but considering they send them every few days giving you a complete list of your backlinks, if there are new ones, or if anything has been lost, you can then clearly see this information within the platform.
I enjoyed the competitors information, I can now set out clear plans on where I want to focus my efforts for the sites, taking into account where my competitors rank and which URL is ranking. This means I can run an in-depth report on that URL to understand length, keyword density and even backlink profiles for that page.
What I Didn’t Like About SE Ranking
I think there are two main parts that I didn't enjoy or found frustrating with SERanking, which considering the number of tools, I would say isn't too bad.
The first part that I didn't like, is the keyword research tool, I use it almost daily to understand how difficult it might be to rank for a certain keyword, or possible long tail keyword. If they are difficult, then I usually come up with a plan on how to tackle or rank for the phrases or words.
With SE Ranking, that it is actually difficult to do. Running searches can bring back a variety of results, from zero difficulty ranking,but with 2million competitors, or zero difficulty but people paying £10+ per click for that keyword. It's annoying trying to understand how difficult it might be to rank.
The other issue I have, or shall I say minor annoyance is that due to the large number of different tools, it can be difficult to remember where the tool you require is actually housed.
SE Ranking Review - Conclusion
All in all, I really like SE Ranking, I probably don't use as many of the tools that are on offer, and mainly focus on the ones that I feel are most important to me, such as the keyword rankings and competitor research, but it's a well made package.
The keyword research part is annoying, and does mean I have to double check with other tools such as UberSuggest to ensure I get ab accurate picture, but hopefully they will look at improving that data over time.
If you are after a decent priced, all in one SEO platform with the ability to track a decent number of keywords each month, as well as understand backlink profiles, competitors and even page changes, then SE Ranking could be the one for you.
Be sure to check out their 14 day free trial to see if it can fit with your mission.
- A Lot Of Tools For The Price
- Decent Rank Tracking
- Easy Enough To Generate Good Looking SEO Reports
- 14 Day Free Trial
- Multiple Price Points To Meet Different Needs
- Some Of Research Data Looks To Be Off
- Can Be Difficult To Navigate
I started this blog around 2017, after realising that I wanted to let people know about all the different ways someone could make money online. From DropShipping, Affiliate Marketing, Network Marketing and more.
This blog has now grown to review and explain a variety of different tools and platforms, in the bid to help you.
This blog contains affiliate links, and I will get a commission for purchases made through these links. It doesn’t change anything for you and will on occasion save you money! Enjoy, James.